Innovation Boosters Rebrands as ‘the can do company’: New Name, Same Drive to Propel Organizations Forward
Amsterdam, November 18 — After 12 years, Innovation Boosters is stepping away from its familiar name. Starting this week, the organization will operate as the can do company, unveiling a fresh visual identity and a brand promise that truly reflects their core mission: tackling business transformation and innovation to help organizations move forward.
“We don’t just help leaders stay relevant by driving new value creation; we also support them in implementing the internal changes necessary to succeed,” says Managing Partner Wieke Wernink-Dijkstra. “Our new name emphasizes action—not just any action, but taking the necessary steps to turn strategic ambitions into reality.”
From Innovation to Transformation and Execution
Over the past 12 years, the company has evolved into a strategic execution partner for organizations navigating major transitions. This includes fostering cultural change, strengthening strategic execution capabilities, and building robust product and service portfolios. Their entrepreneurial mindset—internally coined as ‘candoism’—has been the common thread throughout their work.
The rebranding was led by the renowned design agency Momkai, known for projects like De Correspondent and The School of Moral Ambition. With this new positioning, the can do company makes a clear statement: collaboration and purposeful action are central to their mission of building a strong and sustainable future with their clients.
A New Chapter with New Insights
The rebranding follows a period of focus and deepening of their craft. Last October, the can do company already published their first whitepaper, “Impact Makers in the Financial Sector”, which features insights from 100 C-level leaders sharing their challenges and best practices in navigating transitions.
This week also marks a physical move to their new office at Sarphati Plaza, located at Rhijnspoorplein in Amsterdam. The modern workspace on the 9th floor represents their vision: elevating strategic ambitions while being grounded in the center of activity.
Want to Learn More?
Listen in on a conversation with our Managing Partner, Wieke Wernink-Dijkstra, discussing the core of our work: